Management that
outlasts the contract

Why we exist

Most careers in sport and music are short, and most of the money in them arrives in a narrow window. What happens after that window depends almost entirely on the decisions made during it — which deals were signed, which were turned down, and whether anyone was thinking further ahead than the next season or the next release.

ELV8 was built around that problem. We represent a deliberately small number of clients so that every one of them has a named person who knows their situation, their contracts and their ambitions without needing to be reminded. We negotiate the deal in front of us with the deal after it in mind.

How we work

One roster, two industries

Sport and music are usually managed as separate worlds by separate firms. In practice they run on the same mechanics: negotiating rights, building an audience, matching a person to a brand and holding both sides to what they agreed. We handle athletes and artists under one roof because the crossover between them — the boot deal that becomes a campaign, the track that becomes a stadium moment — is where a lot of the value sits, and it gets missed when two agencies are involved.

Both sides of the table

We also work directly with brands. That gives us an unusually clear view of how partnership decisions are actually made, what a marketing team can and can't sign off, and what a campaign genuinely costs to deliver. Our talent clients benefit from that, because we know when a number is real and when it isn't.

Honest, early

If we're not the right agency for someone, we say so at the first conversation rather than the third. We'd rather point someone somewhere better than take on a client we can't properly serve.

Where we operate

Our base is London, and our markets are the United Kingdom and East Africa — specifically Kenya, Uganda, South Sudan and Ethiopia.

That focus is deliberate. East Africa produces world-class athletes and a music scene with real international reach, but representation there is thin, and talent is routinely signed on terms that would not survive scrutiny in London. We work in both directions: taking East African talent to European and global partners, and bringing international brands into markets they have struggled to enter credibly.